SHIT and Love

Some might see “SHIT” as a negative word. Alas! In reality, it is just a neutral term with mixed meanings—often used to express amazement, praise, or even positive emotions.

But if the word still feels too strong for you, no worries! Simply swap “O SHIT” with “O Dear” and “I give a SHIT” with “I care about”. At the end of the day, it is all about the message, not just the words.

And for those who prefer a more traditional approach, we have got you covered! Soon, we will launch a parallel Love platform, using gentler language but pushing forward the same mission. Whether you are a Shitizen or a Lover, what truly matters is that you care!