Why

The world is racing forward. Technology is advancing; wealth is growing, yet genuine care is slipping through the fingers. More people are glued to their phones, scrolling away, forgetting to give a SHIT about the people around them and the world we share.

It is time to revive the old gold and bring in new SHIT! Let us bring back real human connection, kindness, and the joy of looking up from our phones to actually see and help each other.

Because when we all give a SHIT, we create a kinder, more beautiful world—a world we truly deserve!